Case Study 1
Requirement
A prominent retail analytics company based in the United Kingdom approached OODE to improve its computer vision algorithms for in-store customer behavior analysis. The company needed accurate video annotations of customer movements, interactions with products, and queue dynamics to enhance the accuracy of its AI models.
Challenges
The client confronted various challenges including:
- Sourcing a large volume of diverse video data from multiple store locations
- Ensuring the accuracy and consistency of annotations across different environments and lighting conditions.
- Required a scalable solution to house ongoing data collection and annotation requirements.
Solution
The experts at OODE worked closely with the client to learn their specific annotation needs and formed a customized annotation strategy. Employing its talented workforce and strong quality control processes, OODE delivered precise and constant video annotations for the client’s various datasets. In addition, OODE deployed a scalable annotation framework to adapt to the client’s ongoing data collection requirements.
Result
Through outsourcing video annotation services to Offshore Online Data Entry, the retail analytics company attained significant benefits:
- Enhancement in the accuracy of its computer vision algorithms.
- The advanced AI models facilitated the client to get better insights into customer behavior, enhance store layouts, and boost operational capability.
- OODE’s scalable solution also assured that the client could flawlessly consolidate new video data into their analytics platform, encouraging continuous innovation and growth.


